To help you generate the most accurate and useful report, consider the following tips:
The Subject
Run the report using the name your subject is most commonly known by on the open-source internet.
Example: Use “Boris Johnson” instead of “Alexander Boris de Pfeffel Johnson.”
Avoid using middle names unless your subject is commonly known by it.
If you need to differentiate your subject from an individual with the same name and similar work history, then an initial of their middle name could be used.
Do not include title prefixes (e.g. Dr, Professor), honourifics (e.g. Sir, Dame, Dato).
A first and last name is required to run a person report - the system will not generate a report for single-word names (e.g. Madonna, Prince).
The Context
Use the context your subject is most commonly associated with on the open-source internet.
This could be a company they’ve worked at, a person they’re linked to (such as a colleague, spouse, or sibling), or another notable connection.
LinkedIn profiles often provide strong context - especially when the profile is detailed and up to date.
You can add up to three pieces of context, but in most cases, one is enough.
Adding more context won’t necessarily improve the report, except in cases involving common names (e.g. “Richard Thomson at KPMG,” where multiple individuals may share the name). In those instances, include an extra piece of context to help the system accurately identify your subject.
The system won’t allow you to run a report on someone whose company shares their name, such as “John Smith of John Smith Ltd.” In these cases, try using a different or additional piece of context.