Depending on the level of online presence your search subject has, your resulting report will look different - this is not a bad thing!

Generally subjects who have a large online media presence (well populated LinkedIn profile, online corporate records, news articles mentioning them, websites and biographies, photographs where they are named etc…) produce reports that appear well populated. These are the reports that look good, containing a lot of useful information about your subject enabling you to make informed decisions.

However, it is also possible that your subject might have a low online presence (no LinkedIn profile, limited corporate records etc…). Reports generated on these subjects are expected to be less well populated, and are what we call a low/no trace report, as limited information has been identified. While these reports look sparse, information can still be gained from them.

'No Trace' reports can be reassuring if you have spent time conducting research on a subject and not found anything. The Xapien report can validate your findings.

These reports can also present you with: “There’s good news and bad news…” in cases where the subject’s name and context is not enough for the system to confidently confirm whether collected information details your desired subject.

In these cases we suggest reviewing the material which has been collected to confirm or discard sources.

Alternatively, you might want to try searching with an alternative name or subject, the best practices of which are detailed in the section above.